Staying Compliant with Boxpressd Ad Network: A Guide for Publishers and Advertisers

Welcome to the Boxpressd Ad Network! We are committed to providing a safe and compliant advertising environment for both publishers and advertisers. This guide will help you understand the key compliance requirements and best practices to ensure a smooth and lawful experience on our platform.

For Publishers

As a publisher, you play a crucial role in maintaining the integrity and compliance of the Boxpressd Ad Network. Here are the steps to ensure your website stays compliant:

1. Age Gate Implementation:

   • Requirement: All websites displaying Boxpressd ads must implement an age gate to verify that users are of legal age to view tobacco-related content.
   • Best Practices: Use a robust age verification mechanism that requires users to enter their birth date and verify it against reliable databases. Ensure that the age gate is effective and cannot be easily bypassed.

2. Approved Websites Only:

   • Approval Process: Only certain websites that meet specific criteria will be approved to display Boxpressd ads. Ensure your website meets these criteria before applying.
   • Regular Audits: We conduct regular audits to ensure continued compliance with Boxpressd’s standards and regulatory requirements. Sites that fail to meet the requirements will need to become compliant within 7 days of the audit or ads will be removed from their site.

For Advertisers

As an advertiser, it is essential to adhere to all regulatory requirements to ensure your ads are compliant and effectively reach your target audience. Here’s how you can stay compliant:

1. Creating Compliant Ads:

   • Health Warnings: Include mandatory health warnings in all your ads. These warnings must be clear, conspicuous, and compliant with FDA guidelines.
   • Prohibited Claims: Avoid using terms like “light,” “mild,” or “low-tar” unless you have specific FDA approval for such claims.

2. Content Restrictions:

   • Youth Targeting Prohibition: Do not create ads that could appeal to minors. Avoid using cartoons, animated characters, or any content that might attract young people.
   • Sponsorship and Events: Refrain from sponsoring events, programs, or content that targets or is popular with youth.

3. Monitoring and Reporting:

   • Regular Reviews: Conduct regular reviews of your ad content and placement to ensure compliance with Boxpressd’s guidelines and FDA regulations.
   • Reporting Mechanism: Use Boxpressd’s reporting mechanism to address any compliance issues promptly. Report non-compliant content or unauthorized use of your ads.

Best Practices for Both Publishers and Advertisers

1. Stay Informed:

   • Keep up-to-date with the latest regulations and guidelines from the FDA and other regulatory bodies.
   • Regularly review Boxpressd’s compliance updates and guidelines.

2. Training and Education:

   • Provide ongoing training for your team on compliance requirements and best practices.
   • Educate your team about the importance of maintaining compliance to protect public health and avoid regulatory penalties.

3. Transparency and Accountability:

   • Maintain transparency with Boxpressd and your audience about your compliance efforts.
   • Be accountable for any compliance issues and take prompt corrective action when necessary.

By following these guidelines and best practices, you can ensure that your participation in the Boxpressd Ad Network remains compliant, effective, and beneficial for all parties involved. Together, we can create a responsible advertising environment that respects regulatory requirements and public health considerations.

For further assistance or questions about compliance, please contact our support team. We are here to help you every step of the way.