What is a Skyscraper (160×600) ad unit?

295 viewsUpdated 6/11/2026

The 160×600, prominently known in the digital advertising landscape as the 'Skyscraper', is a tall, vertically oriented ad unit, reminiscent of its namesake towering buildings. Designed to run alongside a webpage's content, it's typically positioned in sidebars either on the left or right. Its distinctive elongated shape offers a linear flow, ideal for step-by-step product showcases or detailed visual narratives. When effectively leveraged, the Skyscraper can significantly enhance the visual appeal of a site, giving advertisers a canvas to paint a compelling, scroll-friendly story.

SEO Tip: If you're an advertiser looking to maximize visibility while retaining the aesthetic appeal of your host website, the 160×600 Skyscraper can be a perfect fit.

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